Advertise on WTAP.com

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Updated: 10:39 AM Sep 13, 2004 Advertise on WTAP.com Advertise on WTAP.com Posted: 10:30 AM Sep 13, 2004

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Advertise on WTAP.com

"A significant part of the distribution of goods and services in
this country is going to move from conventional channels to some sort of
Internet system—whether it’s retail goods or services.”

-
Alan Greenspan, Federal Reserve Chairman

The Power of the Internet

70%
of consumers now have internet access

Delivers
news and information on the viewer’s time, at their convenience

Internet
has unlimited time and space potential

No
medium has grown as rapidly as Internet. It took radio 38 years to
reach 50 million users. Television: 13 years. Internet: less than 5!!

The Internet Audience You Want

The
average user is 46.6 years old

More
than 75% have some amount of college; 41% hold a college degree

Mean
income of the internet user in 2003 is $64,063

Remains
the number one news source for men age 18-49

Remains
a strong-hold for its early adopters: the affluent and young adults

Particularly
effective at reaching working adults with busy schedules; both high
level executives and working mothers with children

The
fastest growing segment of internet users are Americans over 55 with
working-class incomes

Why Online Advertising?

Ads
deliver customers directly to your website. Your website serves as
cyberspace “storefront”; online advertising delivers customers to
your front door

Online
advertising has joined the ranks of the top three advertising mediums
in terms of advertising dollars spent

Websites
proven to be the number one way consumers research products in order
to arrive at a purchase decision

Online
advertising accounts for 48.5% of successful business proposition and
employment recruiting

Proven
to be as effective as other mediums in generating brand recall and
brand interest

Online
advertising proven to be most effective way at driving consumers to a
website

Cost
effective

Offers
unparalleled interactivity, flexibility, animation, and unique
customization

Websites
have no space or time barriers; allowing for in-depth product
education

Consumers
habits have changed; they are self-reliant on purchasing decisions,
making online advertising the leader in influential information

Targetable
and trackable

Why is WTAP.com the Best Buy for Online
Advertising?

Voted
best local website by both the

Ohio

and WV Associated Press

The
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Mid-Ohio
w:st="on">
Valley

’s dominant web source for community information

Incredible
advertising reach- Used by more than 50,000 unique visitors each month
(unduplicated audience/individual households)

Features
two exclusive web-only news broadcasts each day

Updated
multiple times daily with both print stories and video footage

Increases
our TV reach by providing constant 24/7 access to information to both
new viewers and loyal viewers

Provides
ability for businesses to pay local ad rates yet still market to the
increasing global marketplace

We
continually promote our website through both our news broadcasts and
commercial spots

WTAP.com’s
peak usage is between 8am and 5pm Mon.-Fri., enabling businesses the
unique opportunity to reach the working adults that other mediums miss

Association
with highly trusted and popular local brand media

What WTAP.com Has to Offer:

Both
banner and tile ads that link directly to your website

Ads
are interactive or animated and contain multiple frames

:15
second commercial spots available on all of our online video- users
can not fast forward through commercial

No
design costs or hidden fees

Affordable

We
will create and customize web pages for your ad to link to if you do
not have a website at no extra charge

Different
ad locations in different sections allowing for niche marketing

Flexible-
willing to work with you to design custom, creative web-based
advertising campaigns

Gather
consumer information through targeted e-mail programs and contests

Desktop
application advertising and sponsorships that allow you to build a
customer database interested in your products and services

Integrated
content sponsorships (including polls)

On-air
support

Interested? Want to Know More?

Call or e-mail Cortney Harris today at 304-485-4588
or at cortney.harris@wtap.com