2020 outlook for local tourism

Published: Jan. 4, 2020 at 6:36 PM EST
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While people have been traveling for the holidays, local tourism offices are making plans for next summer's vacation season.

Managers at the Wood County Visitors and Convention Bureau often visit travel shows during the late fall and winter months.

They're promoting the Mid-Ohio Valley as an inexpensive and easy-to-get-to location.

And they told us recently they want to continue reaching potential travelers online and through social media.

"Our digital marketing (in 2019) increased the traffic to our website by over 68%," says Visitors and Convention Bureau Director Mark Lewis. "And any sales person will tell you the more you put in the funnel in the top, the more that comes out the bottom. The more people we can reach, the more that potentially will come to Parkersburg and spend some money and enjoy what we have to offer."

Lewis says the bureau is encouraged by the growth of Henderson Hall, near Williamstown, as a local attraction.

He also hopes the strong economy continues into 2020, bringing with it more area tourism growth.

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